Single or collection (words, sentences, paragraphs) of characters/letters of the alphabet
Specific design of an alphabet and have specific names, ex Helvetica
Typestyle: Regular | Roman | Bold | Italic | Light | Condensed | Extended | All Caps, Small Caps
Traditionally one specific size of typestyle in a particular typeface. Used more loosely today to describe a specific typeface and typestyle
A range of typeface designs that are all variations of one basic style of the alphabet.
Type Size | Measurement
Points, Picas, Inches
12 points = 1 pica
6 picas = 1 inch
Bold, Italic, Slanted
SERIF: typefaces with semi-structural details (serif) on the ends of some of the strokes that make up letters and symbols; widely used in traditional printed material such as books and newspapers.
SANS SERIF: typefaces “without serifs”; highly legible for both display and text use.
MONOSPACED: Sans Serif typefaces with fixed widths (all characters occupy the same amount of horizontal space as with a typewriter).
DISPLAY: typefaces that are most effective when used at large size for display purposes, such as headlines and titles, posters and billboards.
SCRIPT: typefaces that mimic handwriting techniques by joining letters with connecting lines.
Legibility & Readability
Linespacing | Leading
Line Length | Measure: Between 30 to 70 characters
Text Alignment (Flush):
Right | Left | Center | Justify | Forced Justify
Grid = Unity (CRAP)
Guidelines indicating Vertical & Horizontal divisions within the page. Ground the positioning of the elements in the space.